Clips, is a new app from Apple that makes it easy to create expressive videos on iPhone and iPad. The app provides an all-new way to produce quick, engaging videos to share with friends or family through the Messages app, or on Instagram, Facebook and other social networks. Clips’ simple, single-screen interface lets users make polished, multi-clip videos in minutes without video editing timelines, tracks or complicated tools to learn.
Clips lets you create videos in real time using simple controls. Touch and hold the red button to shoot live video and photos, or add anything you’d like from your library. For easy, hands-free recording, touch and slide the red button to the left to lock it in the “on” position. Just touch the button again to stop recording.
This is a move towards capturing the app market to generate revenue via creating a social network. CNBC provides insight about this in detail.