Promotion of an App is the second most difficult job after creating it. This becomes even more troublesome when communicating with people offline. By default the iTunes and App Store generate URLs for all apps and companies available in the App Store and Mac App Store. These URLs look similar to the following example 1.
These URLs are great for linking to your app or company page in the App Store or Mac App Store from your website or inside your app, or anywhere you don’t need to type or speak the URL. As a rule, always use these standard links when driving users to your app from your digital marketing communications.
There is another way to keep things short and jazzy. Why not create a short and catchy link instead. no need to use services like bit.ly. Now you can also create easy-to-read links to your app using App Store Short Links, which use the AppStore.com base URL plus a specific form of your app or company name. These short links are ideal for use in offline communications materials like print ads, TV spots, app trailers, radio ads and billboards where you need a memorable URL. Following is a guide to help you get started. 😀
There are three types of App Store Short Links, in two forms, one for iOS apps, another for Mac Apps:
iOS: http://appstore.com/ for example, http://appstore.com/apple
Mac: http://appstore.com/mac/ for example, http://appstore.com/mac/apple
iOS: http://appstore.com/ for example, http://appstore.com/keynote
Mac: http://appstore.com/mac/ for example, http://appstore.com/mac/keynote
App by Company
iOS: http://appstore.com// for example, http://appstore.com/apple/keynote
Mac: http://appstore.com/mac// for example, http://appstore.com/mac/apple/keynote
To create an App Store Short Link, apply the following rules to your company or app name:
- Remove all whitespace
- Convert all characters to lower-case
- Remove all copyright (©), trademark (™) and registered mark (®) symbols
- Replace ampersands (“&”) with “and”
- Remove most punctuation (#)
- Replace accented and other “decorated” characters (ü, å, etc.) with their elemental character (u, a, etc.)
- Leave all other characters as-is.
# The following punctuation characters are not allowed and must be removed.
For a complete guide on this, visit developer.apple.com
Note: Previously, short links were available using the itunes.com URL. AppStore.com replaces itunes.com. iTunes.com links will continue to work but should be updated as soon as feasible.