Hasselblad True Zoom MOD transforms your Moto into a 10x optical zoom, Xenon flash enabled powerful camera. Perfect for both part-time and professional photographers. With this new add-on you can capture detailed photos from any distance without losing resolution, get crisp, blur-free pictures with even lighting in any environment, get a real imaging experience with enhanced control for easier shooting and better results, and share pictures with family and friends while you’re still in the moment, and enjoy automatic backup. To learn more click here. The Hasselblad True Zoom will be available globally starting in September. In Europe, it will retail for about 299€. In the US it will be available for pre-sale on September 8 and available on September 15 for $249.99 USD at Verizon and $299 at Motorola.com. For more information about Hasselblad, please visit the website.